The Big Sky Classic - Hat Design

CUSTOM ILLUSTRATION BOZEMAN, MT

PROJECT OVERVIEW:

Platform Used: Adobe Illustrator

Type: Custom Illustration

CLIENT OVERVIEW:

The Big Sky Classic is a premier equestrian event, based out of Bozeman, Montana, known for its blend of tradition, competitive spirit, and community connection. For their 2024 event, they wanted merchandise that embodied the spirit of the Montana landscape while appealing to both participants and spectators.

PROJECT GOALS:

  1. Create a custom illustration that captured the essence of the Big Sky Classic’s legacy and natural surroundings.

  2. Design artwork that worked seamlessly across hats and t-shirts while maintaining visual impact and brand identity.

  3. Ensure the design resonated with a diverse audience, from avid equestrians to local supporters.

RESULTS:

The custom hat and t-shirt designs received overwhelmingly positive feedback from attendees, with merchandise sales exceeding expectations. The designs became a visual centerpiece for the 2024 Big Sky Classic, helping to foster a stronger sense of community and pride among participants.

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