Most business owners don’t struggle because they can’t build a website. They struggle because no one ever explains the process in a clear, logical way. So they open Squarespace (or whatever platform they chose), stare at a blank screen, feel overwhelmed… and close it again. Let’s change that.

When it comes to building a successful website, design is only half the battle. The words on your site—the copy—play a crucial role in turning visitors into customers. But if you're not a writer, crafting compelling website copy can feel overwhelming. Where do you start? What should you say? And how do you make sure your message resonates with your audience?

If you've ever heard the word "SEO" tossed around but weren’t totally sure what it meant—or what it has to do with your small business—you're not alone. SEO can feel like a techy buzzword that’s only for big brands or digital marketers. But the truth is: SEO (Search Engine Optimization) is one of the most powerful tools you have to get your business found online—and it’s not nearly as complicated as it sounds.

If you're a small business owner, you've probably heard that you need a website—maybe more times than you'd like. But no one really explains what kind of website, how to build it, or where to even begin.

When building or updating your website, one of the simplest but most overlooked ways to boost your site’s search engine ranking is right in your photo files — the image filenames.