How to Write Website Copy That Converts (Even If You’re Not a Writer)
When it comes to building a successful website, design is only half the battle. The words on your site—the copy—play a crucial role in turning visitors into customers. But if you're not a writer, crafting compelling website copy can feel overwhelming. Where do you start? What should you say? And how do you make sure your message resonates with your audience?
Good news: You don’t need to be a professional writer to create website copy that works. You just need a little guidance (and the right tools) to make the process easier. In this post, we’ll walk you through the essentials of writing website copy that connects with your audience and drives action.
Why Website Copy Matters More Than You Think
Your website isn’t just a digital brochure—it’s a 24/7 salesperson for your business. Every word on your site should serve a purpose, whether it’s attracting potential customers, explaining what you offer, or encouraging people to take action.
Strong website copy can:
Build trust with your audience
Clearly communicate your unique value
Help with search engine optimization (SEO), making your site easier to find on Google
Guide visitors toward booking a service, purchasing a product, or reaching out
On the flip side, weak or unclear copy can leave visitors confused and clicking away. So how do you ensure your website copy works for you, not against you?
The Three Key Ingredients of Great Website Copy
Clarity Over Cleverness
While witty phrases and creative language can be fun, clarity should always come first. Your visitors should immediately understand what you do, who you help, and how they can take the next step.Customer-Focused Language
Your website copy should be more about your audience than about you. Instead of focusing on what you offer, highlight the problems you solve and the benefits customers receive. Think about how your services improve their lives or businesses.A Clear Call to Action (CTA)
Every page on your website should have a clear next step. Whether it’s “Book a Free Consultation,” “Shop Now,” or “Download Our Guide,” make sure visitors know exactly what to do next.
Where Most Small Business Owners Struggle (And How to Fix It)
Many small business owners struggle with writing their own website copy because they don’t know where to start. They either write too much, too little, or fail to connect with their audience in a meaningful way.
That’s exactly why I created the Website Copywriting Guide. It’s designed specifically for small business owners like you who need an easy-to-follow, step-by-step framework for writing clear, compelling website copy—without the frustration.
Inside, you’ll find:
A fill-in-the-blank Google Doc with prompts for each page of your website
A guide to using SEO keywords effectively (without sounding robotic)
Tips on writing in a way that feels authentic to you and your brand
With this guide, you’ll be able to confidently create website copy that attracts the right audience, communicates your value, and helps grow your business.
My clients love this guide. It empowers them achieve excellent, converting website copy that they can write themselves. Who better to write your website copy than someone who knows your business the best? My clients have said this about the guide in the past:
“It was fun going through the workbook and it was incredibly user friendly and easy.”
Ready to Make Website Copywriting Easier?
If you’ve been struggling with what to say on your website, My Website Copywriting Guide is here to help. You don’t have to guess or start from scratch—I’ve already done the hard work for you. This is the exact guide I use with my full service web-design clients to help them write their own website copy. It covers multiple industries and has helped dozens of small business owners write compelling, SEO driven website copy. Purchase your copy today, and help your clients to start finding you through your website.
Purchase the Guide Here:
Check out a preview of the guide here:
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