Why Renaming Your Images for Your Website Is a Game Changer for SEO…And How to Do It Right
When building or updating your website, one of the simplest but most overlooked ways to boost your site’s search engine ranking is right in your photo files — the image filenames.
If you’ve ever sent me a folder full of photos with names like “IMG_1234.jpg,” you might be wondering why I care about renaming those files before they go live on your site. Spoiler alert: it’s not just about being neat — it’s a key part of making your website discoverable and professional online.
What Does Renaming Images Have to Do with SEO?
Search engines like Google don’t “see” pictures the way humans do. Instead, they rely on text clues—like filenames and alt text—to understand what the images are about. When filenames are descriptive and include relevant keywords, it helps your site show up when people search for those things.
For example, if you own a bakery in Montana, having a file named montana-cupcake-decorating.jpg helps Google understand that your site is related to cupcakes and your location. It’s all about connecting the dots.
Why Does This Matter?
Better Rankings:
Descriptive filenames help Google index your images correctly and can improve your overall site ranking for relevant searches.Improved Accessibility:
When images have meaningful filenames and alt text, screen readers can describe them to users with visual impairments.Faster Image Search Results:
Your images have a better chance of showing up in Google Image Search, which can drive more visitors to your site.Professional Presentation:
Organized filenames make your site easier to manage and update over time.
How to Rename Your Images for Maximum SEO Impact
Here’s a simple checklist to follow when preparing images for your website:
1.Be Descriptive
Name the image based on what’s actually in it.
Example:
✅ custom-birthday-cake-bozeman.jpg
🚫 IMG_4573.jpg
2. Include Keywords Naturally
Think about what people might search for and work it into the filename (without overdoing it).
Example:
✅ handmade-ceramic-coffee-mug.jpg
🚫 productphoto1.jpg
3.Use Hyphens, Not Spaces or Underscores
Google reads hyphens as word separators.
Correct: farrier-tools-set.jpg
Incorrect: farriertools_set.jpg or farriertools set.jpg
4. Keep It Short but Clear
Aim for 3–6 words max. No need to write a full sentence.
Example: boho-flower-crown-wedding.jpg
5. Differentiate Similar Images
If you have multiple similar photos, add numbers or specific details to tell them apart.
Examples:
bakery-window-display-1.jpgbakery-window-display-2.jpg
Bonus: What’s Alt Text?
After renaming your files, adding alt text helps search engines and screen readers understand what’s in the photo. Think of it as a quick caption that describes the image in plain language.
Alt Text Example:
“Custom vanilla cake with floral design by Bozeman bakery”
If you're uploading images to your website yourself, take a few seconds to fill in the alt text field. If I’m building your site — don’t worry, I’ve got this part covered!
Quick Tips When Sending Me Photos
Rename images before sending when possible — it speeds things up and improves SEO.
Use clear, keyword-rich filenames using the tips above.
If you’re unsure what to name them, just describe the image. I’ll help refine it.
Final Thoughts
Renaming your image files might feel like a small step, but it can make a big difference in your website’s SEO and professionalism. It’s one of those little details that adds up to a website that works harder for you.
If you're collecting photos for your new website or updating your existing one, take the time to name them well — your future self (and your Google ranking) will thank you.
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