Most business owners don’t struggle because they can’t build a website. They struggle because no one ever explains the process in a clear, logical way. So they open Squarespace (or whatever platform they chose), stare at a blank screen, feel overwhelmed… and close it again. Let’s change that.

When it comes to building a successful website, design is only half the battle. The words on your site—the copy—play a crucial role in turning visitors into customers. But if you're not a writer, crafting compelling website copy can feel overwhelming. Where do you start? What should you say? And how do you make sure your message resonates with your audience?

A modern website is more than just a digital business card—it’s your central revenue hub. The right website shows professionalism, builds trust, streamlines sales for products, services, and courses, automates processes so you can focus on growing your business, and acts as a passive income generator. Investing time and effort in your website now can pay off all year long and beyond.

If you've ever heard the word "SEO" tossed around but weren’t totally sure what it meant—or what it has to do with your small business—you're not alone. SEO can feel like a techy buzzword that’s only for big brands or digital marketers. But the truth is: SEO (Search Engine Optimization) is one of the most powerful tools you have to get your business found online—and it’s not nearly as complicated as it sounds.

If you're a small business owner, you've probably heard that you need a website—maybe more times than you'd like. But no one really explains what kind of website, how to build it, or where to even begin.

When building or updating your website, one of the simplest but most overlooked ways to boost your site’s search engine ranking is right in your photo files — the image filenames.

When you launch a new website for your business, it can feel like checking off a major to-do list item—and it is! But here’s something many small business owners don’t realize: your website isn’t a one-and-done project.

Your website is more than just a digital brochure—it’s the online home for your business and one of the most powerful tools you have to connect with your audience. But if your website isn’t set up to actively support your goals, it’s like having a store with the lights off and the doors locked. So, how do you make your website work for you instead of just sitting there? Here’s what you need to know to turn it into a lead-generating, sales-boosting powerhouse.

So many of us in the horse world are also building businesses—sometimes in completely different industries—and it can feel like there’s never enough time to make things look as polished as we’d like.But here’s the thing: making your business feel more professional doesn’t require a full rebrand or a 10-hour workday. With a few intentional changes, you can elevate how your business shows up online without stretching yourself thin.

Before building your website, make sure you have the essentials in place. From images and copy to goals and branding, here’s what every small business owner needs before launching a site.