Before building your website, make sure you have the essentials in place. From images and copy to goals and branding, here’s what every small business owner needs before launching a site.

When it comes to building a successful website, design is only half the battle. The words on your site—the copy—play a crucial role in turning visitors into customers. But if you're not a writer, crafting compelling website copy can feel overwhelming. Where do you start? What should you say? And how do you make sure your message resonates with your audience?

Your favicon, or the small icon that appears in a browser tab next to your website's title, is a tiny yet essential part of your website's branding. A well-designed favicon helps your small business stand out, enhances user experience, and keeps your site looking professional.

For small businesses, being found by local customers online is crucial—and one of the simplest ways to make that happen is by creating a Google Business Profile (GBP). A Google Business Profile lets your business appear in Google Maps and local search results, where potential customers can easily find your contact information, hours, and customer reviews.