So You Need a Website… But You’re Not Sure Where to Start

If you're a small business owner, you've probably heard that you need a website—maybe more times than you'd like. But no one really explains what kind of website, how to build it, or where to even begin. If you've Googled “how to make a website” only to get overwhelmed and back out, you’re definitely not alone.

Here’s the thing: a good website doesn’t need to be flashy or complicated.

At its core, it just needs to do a few key things really well. It should explain clearly what you do and who you serve, help build trust with the person visiting, and make it easy for them to take that next step—whether that’s booking a service, buying a product, or just reaching out.

One of the most common questions I get is, “Should I use Squarespace?” And the honest answer is: for a lot of small business owners, it’s a really great option. It’s user-friendly, all-in-one, and comes with beautifully designed features that don’t require coding knowledge or hiring a full-time developer. I’ve worked with clients from a variety of industries—creative, service-based, product-based—and Squarespace has worked beautifully for them all.

Building a site from scratch can still be time-consuming and confusing.

But even though Squarespace is simpler than some other platforms, building a site from scratch can still be time-consuming and confusing. That’s where using a high-quality website template comes in. A well-designed template gives you a starting point that’s already thoughtful, strategic, and set up to guide your customers through your site in a way that makes sense. You don’t have to guess which pages to include or where things should go—it’s all there, ready for you to customize and make your own.

I created the Mia Template with this exact type of business owner in mind. It’s clean, modern, easy to use, and thoughtfully designed to help you launch a site that actually works—without hiring a designer or spending hours fumbling through layout decisions.

If you’re in the early stages of getting your website together and feeling unsure where to start, know this: you’re not doing it wrong. It’s totally normal to feel overwhelmed. But you also don’t have to stay stuck. Tools like Squarespace, and templates like Mia, are designed to take the pressure off so you can focus on the work you love.

Want to See What a Finished Site Could Look Like?

If you’re curious what a website like this can look like—and how it might make your life easier—take a peek at the Mia Template. It might just be the thing that helps you get your site off your to-do list and out into the world.

Like what you read? You’ll also love these posts: 

• How to Keep Your Website Alive: Why Fresh Content Matters for Small Business Owners

• How to Make Your Business Feel More Professional—Without Adding More to Your Plate

• What You Really Need Before You Build Your Website (Whether You DIY or Work With a Designer)

• How to Write Website Copy That Converts (Even If You’re Not a Writer)